The countdown to the London 2012 Games began in Medway on 23rd January 2007. 2,012 days before the opening of the world's greatest sporting contest Medway began the countdown with former Olympic and World champions Steve Redgrave, Steve Backley, Steve Cram, Danny Crates and Dame Tanni Grey-Thompson.
This short promotional film commissioned by Medway 2012 Team follows some of Medway's up and coming sporting talent and conveys a sense of anticipation and preparation against a backdrop of local scenes, events and facilities. The film and associated material aims to show Medway as a new city of the Thames Gateway, a city steeped in history and culture. With ambitions to maximise the benefits that the London Olympics will bring to the area, Medway's renaissance and urban regeneration is truly underway.